Amazon Account Health Rating (AHR): How to Avoid Account Deactivation

Where to see it in Seller Central#

Menu (☰) → Account health → Manage account health shows three groups.

• Customer service performance — Order Defect Rate (negative feedback, A-to-z claims, chargebacks) under 1%
• Policy compliance — intellectual property, authenticity, product condition, listing policy and more; each new item lowers the score
• Shipping performance — late shipment, cancellation and tracking rates for seller-fulfilled (FBM) orders; N/A is normal if you only use FBA

The hard part is opening this page every day and spotting what changed since yesterday. A new policy violation simply adds one more line, and many come with a response deadline.

The Account Health page in Seller Central: the Account Health Rating, order defect rate and policy issues in one place. Order counts are masked.

Also check Account Health Assurance at the top right. Eligible sellers are enrolled in it, and Amazon won’t deactivate the account as long as you work with Amazon to resolve any issues. If you’re enrolled, it says ‘You’re enrolled!’.

Account health in SellerMorning#

• Reads the score and metrics daily and shows the change since last time.
• Keeps policy issues in an issue register, so only new ones are reported and nothing is collected twice.
• Puts affected products, claims (chargebacks, A-to-z, SAFE-T) and Voice of the Customer in the same file.
• A falling score or a new violation goes to the top of Today’s Summary (P0).

The daily account health report: score and change, each metric’s target and status, and counts by policy category (the program’s reports are in Korean).

What to do when the score drops#

1. Find what’s new — check All Issues for the items that went up and the products they affect.
2. Check the deadline — many policy issues come with a response deadline, and missing it can mean suppressed listings or a further drop.
3. Fix the cause and respond — edit the listing or gather evidence such as invoices, then appeal or submit a plan of action from that issue’s page.
4. Watch for a few days — confirm the resolved issue leaves the list and the score recovers.

Amazon seller series

1. Anyone can become an Amazon seller
2. The real challenge after you start
3. Sales data at a glance
4. Ads at a glance
5. Listings at a glance
6. Keeping your account healthy (this post)
7. FBA inventory without stock-outs or overstock
8. Finding problems in orders and returns
9. Reading conversion in business reports
10. Finding drop-offs with Brand Analytics
11. Guarding your Buy Box from hijackers
12. Getting reimbursed for lost FBA inventory
13. Check profit before you change a price
14. A 15-minute morning routine
15. Safe automation with the official API

Based on personal experience. Not affiliated with or endorsed by Amazon.com, Inc. or its affiliates. Policies and fees are as of the time of writing — check Seller Central for the latest.